The writing of Mohan Jyoti Dutta offers a critical perspective on the aims and ideas that shape Entertainment Education campaigns (E-E). Although I agree that a dialogical process between underdeveloped communities and E-E planners is the most effective method for meeting the demands of subaltern voices, I find that Dutta underestimates the potential of the participatory approach in social change.
Dutta asserts that E-E, the primary form of health campaigns, has more greatly contributed to oppression of the ThirdWorld than its development. Often used to convey U.S. foreign policy, issues including international family planning reflect dominant western discourses to the contrary of subaltern voices. Rather than eliminating poverty by supporting local business production, Dutta claims that E-E only succeeds in securing viable socioeconomic environments for U.S. investment interests. Without participation from subaltern voices, E-E will continue to stress transnational capitalism.
Dutta, however, also recognizes the participatory approach to development communication as a false hope for subaltern voices. While Dutta states that the participatory approach fails to allow subaltern voices to set their own agenda for development, I believe that this method may promote grassroots participation. With the incorporation of different sectors of society in communication for development and social change, participatory ICTs are optimal for the encouragement of civil dialogue and bringing subaltern voices to the forefront of E-E campaigns.