Tuesday, December 1, 2009

Communication: Is it simple or complex?

Corman’s essay focuses on some of the constraints and deficiencies with the message influence model that is commonly used here in the U.S. He finds that a primary flaw with this model is that it is presumed that the receiver understands the message in the same manner as the sender and that communication will almost always be successful. Corman finds that this model fails to take into account the complexities of communication as a meaning making process. Meanings of messages cannot always be easily transferable and people often times interpret their own meaning to a message based on other non-related factors such as culture, history, education, and so forth. The author brings up a model he finds better suited to account for the true process of communication entitled the pragmatic complexity model. He encourages this model because it views communication as a relationship based on a simultaneous type of mutual interdependence where failure is to be expected and therefore viewed as the norm.

Dutta’s readings provided us with a negative stance towards entertainment education campaigns. He finds that they often times actually exclude the subaltern voice and promote transnational capitalism and western hegemony while causing even more poverty amongst subaltern populations by eradicating domestic forms of production. He argues that one of the constraints of the entertainment education campaigns is its focus on population control programs and states that by focusing in on only one single health issue entertainment education campaigns largely ignore other equally important health related issues. Although, I did find his piece to be a bit too harsh on USAID and its promotion of entertainment education campaigns, I agree that often times the subaltern voice can be ignored which I believe disregards the whole point of even having entertainment education campaigns in the first place.

1 comment:

  1. Elizabeth, I enjoyed reading about the pragmatic complexity model as well. It follows a somewhat intuitive framework in theory, but the actual practice has proven to be much more difficult. As experience plays a large part in understanding and the reception of a message, it bring about the lack of ability for a message to be protrayed exactly as it is meant through the variety of output and input mechanisms that are inherent to communication. I think that the model sets the tone for communication and helps explain and set realistic expectations regarding message influence.