The article helps me to reflect on the idea of the transnational bonds of a cultural identity and brought to mind an example of how a town in northern Malaysia is a testament to the whole idea of deterritorialization. Penang is a town on the northern borer with Thailand and, like much of Malaysia, is comprised of three major ethnic groups: the Chinese, Indian, and Malay. In walking around this town, it became evident that these three ethnic neighborhoods were exact replicas of what each town would look like in the home countries. Language, food, music, religion, and cultural dress changed drastically simply by crossing a street. It was very clear that, for example, the Indian community did not consider themselves Malaysian although they had been a community in the town for generations. They were distinctly Indian, and their identity reflected this in every facet.
This all leads to the question of media and its role within the changing global community. Given the different cultural levels of today's nation state, I think it only makes sense that the media reflect this multi-tier approach. While capitalism will give way to large corporations having an expansive reach, I agree with Marjorie Ferguson's assertion that pop culture is only a "surface" phenomenon. It is important that smaller media outlets be given the support needed to reach those that identify at a cultural level or a level "below" that of the national identity. As Sinclair points out, this responsibility falls on each democratic nation to "divert and filter" the flow of international culture and perhaps makes for a more even, and culture-centric, media playing field.